Co-Designer: Lorena Jiménez
fragrance packaging
The main concept of this brand and its perfume is "chameleon", because its ingredients have the ability to blend with each person's personal smell, so that it will always smell different depending on who takes it.
The concept was developed from 3 keywords: Camouflage, Disruptive and Contrast. We got inspired by the dazzle painting, which was a family of ship camouflage used extensively in World War I, extent in World War II and afterwards. DAZZLE consisted in complex patterns of geometric shapes in contrasting colours, interrupting and intersecting each other.
We decided to highlight our nude bottle as a representation of the human skin, using just the back of the glass for the graphics.
